Building an Online Presence – A Beginner’s Guide

social-networksHow do you become relevant? How do you get your name out there? How do you get your opinion heard?

These are some of the questions I get asked almost on a daily basis now. My colleagues, acquaintances and even strangers seem to be getting more interested in finally building a proper online presence. Especially in the world of academia, getting your name out is crucial. It can not only land you a job eventually but it can help build a public persona that is more valuable than a permanent position at times (think positions like adviser to think tanks and media houses, both of which pay significantly better than an academic position). Based on this growing interest in building a brand name for ourselves, I thought I would do a special post starting with a quick guide to building an online presence. Continue reading Building an Online Presence – A Beginner’s Guide

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